Conference and Event Management
Course Schedule
Conference and Event Management
Although it does take plenty of creativity to design an
event that is memorable and meaningful, it also takes careful attention to
detail, adaptability, effective delegating, and a lot of work. This five-day
Workshop will walk you through the process of event management, from the
beginning stages of planning, to the final touches (like decorations, food, and
music).
While this course is specifically for corporate event
planning, the elements here can also be applied to more personal event planning
like anniversaries, special birthday gatherings, weddings, and more.
Essentially, we’re creating an effective and well planned design that is ready
for implementation and can be used over and over again.
Learning objectives for this Workshop include:
- Plan a
complete corporate event, including an agenda, budget, goals, venue,
audience, food, and whatever else your client needs
- Keep your
event on budget
- Design an
advertising and marketing plan that includes a comprehensive
use of media, take-aways, and/or swag bags
- Determine
whether partners, sponsors, and volunteers can help to make your event
unforgettable
- Create an
atmosphere of service that delegates will remember
- Select
speakers and a master of ceremonies to add impact to your event
- Create a
diversity plan
- Evaluate
the process once it's all wrapped up
Workshop Overview
You will spend the first part of the day getting to know
participants and discussing what will take place during the workshop. Students
will also have an opportunity to identify their personal learning objectives.
Event Planning Essentials
To start, we will explore key event elements and planning
documents, including briefing notes and event planning worksheets.
Budgeting Basics
Budgets are a critical piece of event planning. This session
will explore the important parts of any budget and give participants some
hands-on practice with budgeting.
Using the Committee Approach
You can’t do everything yourself! This session will look at
building a committee and recruiting volunteers to help make any event a
success. We’ll also give participants tips on delegation.
Connecting with Partners and Sponsors
This session will explore some additional places that participants
can gather support for their events.
Advertising and Marketing
Next, participants will learn about the importance of
contacting delegates and how they can make every touch count. Take-aways and
swag bags will also be covered.
Selecting the Venue
Meeting venues are very important to the success of your
event. This session will explore what to consider and how to choose a great
venue.
Feeding the Masses
People love food! This session will give participants some
tips on choosing the right menu for their event while staying in their budget.
Business Etiquette Basics
Etiquette terrifies many people, but it’s not as scary as it
seems! In this session, participants will receive some tips to make etiquette
easier for them and people attending their events.
Celebrating Diversity
When you are responsible for event planning, you must be
inclusive to ensure that that everyone who attends will feel equally welcome.
In this session, participants will explore some ways to build a diverse,
inclusive event.
Creating an Atmosphere of Service
In this session, participants will brainstorm some ways to
demonstrate good customer service.
Selecting Speakers and a Master of Ceremonies
Selecting the people who will be the public face of your
event requires some careful planning. This session will give participants some
tips on picking the right people.
Managing Contracts
Working with contracts is an essential part of event
planning. This session will talk about why contracts are important and what
they need to include.
Gathering Feedback
In this session, participants will learn about several
formats that event planners use to evaluate their corporate events.
Adding the Finishing Touches
Next, we’ll talk about how to engage the audience and create
an unforgettable event.
Event Day Roles
You’ve done all the planning, everyone’s ready, and the
delegates are about to arrive. What to do? This session will answer the big
question!
Closing the Event
When everything is all over, it’s time to evaluate your
performance. This session will give participants a checklist of things to
include in a conference report. We’ll also talk about other wrap-up activities,
like thank-yous and the final event meeting.
Practicing Planning
In the final session of this workshop, participants will
create an event plan in teams and present it to the group.
Workshop Wrap-Up
At the end of the workshop, students will have an
opportunity to ask questions and complete an action plan.
Organizer and event manager and anyone interested in managing and organizing conferences and events
Sub Code | BM119 |
Start Date | Sun,May,8,2022 |
End Date | Thu,May,12,2022 |
Duration | 5 Days |
Fee(US$) | 2450 |
Location | Quanzhou, China |
Reminder |