• Oversee store operations, supervise employees and manage inventory.
• Understand customer behavior in a retail environment.
• Develop successful sales plans to grow store profitability.
• Ensure a positive shopping experience.
• Use proper merchandising and promotional strategies to improve sales performance and customer loyalty.

The Retail Environment

• Retailing and the Channel of Distribution
  
• Global Trends in Retailing
• Retailing Biggest Challenges
• Today's Retail Environment

What Customers Really Want

• Uncovering your Customers' Hierarchy of Needs
  
• Understanding the Customer Decision Making Process
• Customer Behavior Models

Retail Strategies

• Strategies for Competitive Advantage
  
• The EST Model: Achieving Strategic Positioning

Store Sales Performance Measurement

• What to Measure and When?
  
• Financial Analysis and Management
• Retail Ratios and Gross Margin Analysis
• Auditing the Retail Store Performance
• Understanding the Strategic Profit Model
• Computing the Return on Net Worth

Retail Sales Management

• The Role of the Retail Sales Associates
  
• Relationship Selling and Retailing
• The Importance of Recruiting Superstars
• Developing a Candidate Profile and Interviewing Skills
• Motivating Sales People
• Define and Measure Metrics and KPIs
• Developing Balance Scorecards for the Store and the Retail Sales Associates

Customer Service Management

• Trends in Customer Relations
  
• Shaping Customer Perceptions
• Developing your Own Service Strategy
• Customer Service Requirements
• Facts About Customer Complaints
• A Retail Success Blueprint

Senior Retail managers who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.

This program is worth 25 NASBA CPEs 27 CPD hours.