Course Schedule

Sales and Marketing in a Competitive Environment


  • Analyze the various principles underlying sales management functions.
  • Practice human relations skills pertaining to management of sales teams.
  • Demonstrate professional behavior as sales managers/supervisors with their teams.
  • Apply sales competency models in interviewing, training and evaluating sales professionals.
  • Manage the buyer/seller relationship and make an impact on sales productivity.
  • Build a strong and competitive sales team.
  • The Nature and Scope of Sales Management
  • A Model of Sales Management Competencies
  • Traits of Excellent Sales Managers
  • Market Place Changes and Selling Consequences
  • The Roles of Sales Manager in Training
  • Development of Sales Management in Recent Years
  • Targeting your Market
  • Competitive Analysis
  • SWOT Analysis
  • Market Segmentation

Sales Management Functions

  • The Planning, Organizing, Directing and Controlling Functions
  • Sales Forecasts: Asking the Right Questions when Forecasting
  • Setting and Managing Quotas for your Sales Team
  • Planning for the Future

Training your Sales Team

  • On-the-Job Training

Sales

  • Competency-Based Training
  • Develop Individualized Training Programs for your Team Members

Sales Management Skills

  • Attracting and Recruiting Talented Sales People
  • Coaching and Counseling for Sales Success
  • Motivating the Sales Team to Achieve Peak Performance
  • Evaluating your Sales Team Based on Performance Results
  • Standards and Key Performance Indicator (KPI's)
  • Evaluating Changes in Sale, Territories and their Effect on Sales Performance
  • Setting a Competitive Compensation and Incentive Scheme to Achieve Superior Performance

Time Allocations for Sales Managers

  • How Sales People Spend their Time
  • Wrong Sale Practices
  • Helping the Sales Team Overcome Time Wasters
  • Setting Priorities for Sales Visits
  • Preparing Sales Visits Daily Report

Interpersonal Skills

  • How to Build a Winning Sales Team
  • Team-Player Survey
  • How to Be a Top-Producing Sales Manager
  • Business Management Training for Better Results
  • Change your Mindset and Change Sales Results
  • Sales People Non Verbal Behavior
  • Principles of Sales Greatness

Sales managers, sales supervisors and team leaders involved in leading a sales team.


This program is worth 25 NASBA CPEs.