Strategic Marketing Planning
Course Schedule
Strategic Marketing Planning
This course offers a structured approach to developing a
marketing strategy starting with the principles of a marketing approach and
including the integration of the marketing plan with the company’s overall
business strategy.
By the end of this course you will be able to:
·
Develop marketing
objectives.
·
Understand the structure
of a marketing plan.
·
Use the elements of the
marketing mix.
·
Evaluate marketing
activity.
What is Marketing Orientation?
·
What determines a
marketing led company
The Elements of the Marketing Mix
·
The Seven P’s of
Marketing explained and used practically
Adapting the Plan to Brand/Market
Needs
·
How to use the planning
process for different brands at different stages of maturity
Marketing Audit - The rules
and guidelines for conducting a marketing audit
·
The tools of marketing
planning - an investigation into the planning tools available, portfolio
planning, SWOT analysis etc.
Segmentation Targeting and
Positioning
·
Identifying the company's
key target segments and accessing those segments
Competitive Advantage Analysis
·
Discovering the roots of
competitive advantage and how to determine the competitive advantage
Marketing Research
·
The role of market
research
·
A review of the
techniques available and when to use the most appropriate technique
Setting Goals and Objectives
·
Using the analysis and
planning to set clear and achievable goals for the business
·
The objectives cascade
form corporate to marketing objectives
Marketing Communications Strategy
·
The communication process
– how it works
Measurement and Evaluation
·
Measuring the plan and
learning from what’s gone right and whats gone wrong
Action Plans
·
Each delegate prepares
their personal list of actions to complete in the workplace
Those who
are taking responsibility for writing a PR campaign from beginning to end for
the first time.
Sub Code | MS031 |
Start Date | Sun,Nov,21,2021 |
End Date | Thu,Nov,25,2021 |
Duration | 5 Days |
Fee(US$) | 3250 |
Location | Jeddah |
Reminder |